I almost convinced myself a competitor's SEO success was rigged. Then I looked closer, and what I found is more useful than any conspiracy.
Emre Elbeyoglu
CEO & Co-founder at Popupsmart.com Maker. Founder. Entrepreneur. Product. Growth. SEO.
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MyPreferredSources does exactly one thing. You type in your website, and it generates a small, copy-paste button. You can drop this button anywhere—your homepage, your newsletter, or the footer of every article.
After a divorce, a Google traffic crash, and one of the hardest stretches of my life, I did something I've never done before: I took 12 days off, left my MacBook behind, and traveled through Paris, Amsterdam, and London alone. This is what I found.
I immediately integrated it as the primary tier in markdown.new's conversion pipeline. Two days later, on February 14, I shipped the updated version and posted about it on X. By end of day the tweet had nearly a million views, 4.2K likes, and 5.4K bookmarks.
For this session, our guest is Aytekin Tank, the founder and CEO of Jotform and one of the most respected names in product-led growth (PLG).
